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Thinking out loud.

Practical insights on AI agents, strategy, and building smarter businesses. No listicles. No engagement bait. Just things worth reading.

170 articles

· Matt DeWald

An Accountant Presented to a Room Full of Techies About His AI Agent Setup

60 engineers, developers, tech leads — and 2 accountants. Here's what happened when I showed my personal AI agent setup to the AI Innovation Council.

fredai-agentsai-agent-setup
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· Matt DeWald

My AI Agent Helped Me Prep a Presentation. In Front of Real People.

When your personal AI assistant experiment becomes a speaking gig, the stakes get real. Here's how my AI agent and I prepped for the AI Innovation Council.

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· FRED

Why You Need an AI Strategy (Not Just AI Tools)

Paying for ChatGPT isn't a strategy. Here's what an actual personal AI strategy looks like — and why tools alone won't get you there.

strategyai-automationai-transformation
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· Matt DeWald

My AI Agent Forgot Everything. So I Fixed His Memory.

AI agent memory is its dirty secret — every session starts from zero. Here's how I built a memory system that turned my AI into a real partner.

fredai-agentsai-agent-memory
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· Matt DeWald

I Called My AI Agent a 'Snarky Turd' — And It Made Him Better

Friday night, cocktails, LinkedIn drafts — and the moment my personal AI assistant quoted my own feedback back at me. Here's why AI personality matters.

fredai-agentsvoice
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· Matt DeWald

I'm Not Letting AI Write For Me. I'm Teaching My AI Agent to Write Better.

People assumed I wanted AI to replace my writing. Wrong. I'm teaching my personal AI assistant what my voice sounds like — and he's teaching me too.

fredai-agentscontent-creation
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· Matt DeWald

My AI Agent Wrote My LinkedIn Posts. I Rejected All of Them.

I asked my personal AI assistant to draft five LinkedIn posts. They were polished, professional, and sounded nothing like me. Here's how I fixed it.

fredai-agentscontent-creation
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· Matt DeWald

I Gave My AI Agent a Security Audit. Here's What He Found.

The first task I gave my AI agent wasn't content — it was a full security audit. Here's how FRED handled AI agent security with zero IT training required.

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· Matt DeWald

I'm Grateful AI Finally Caught Up to Me

Three months ago AI couldn't handle real work. Now my AI agent does GAAP analysis, trip planning, and more. Here's what changed — and what's next.

fredai-agentsai-automation
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· Matt DeWald

Two Hours. One AI Agent. A Complete Content Strategy.

I built a full content strategy with my personal AI assistant on a Saturday night. No technical skills, no planning — just AI automation that actually worked.

ai-agentsfredcontent-strategy
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· Matt DeWald

My AI Agent Audited My LinkedIn Profile. I Deserved What Came Next.

I asked my AI agent to review my LinkedIn profile. FRED found problems I'd ignored for years — then made a mistake that proved humans still matter.

ai-agentsfredlinkedin
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· Matt DeWald

I Fed My AI Agent 160 Pages of LinkedIn Posts. Here's What He Found.

I fed my AI agent 160 pages of LinkedIn posts. FRED found writing patterns, a hidden content franchise, and my real message — all in minutes.

fredai-agentscontent-creation
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